Tips for copywriting that improves the conversion rate

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Creative copywriting is one of the keys to achieving high conversion rates on your emails. Creative content with a bit of personalized tone goes a long way in building long-term relationships with customers. Many marketers still struggle in writing effective emails due to which they do not get desired results.

Copywriting is a simple task. However, it is important to mention that a good email is neither limited to a catchy subject line. Nor is it limited to writing simple yet significant information. Following a few practices while writing your emails can improve the outcomes of your email marketing campaign. Here are a few simple yet effective tips that can make your email marketing strategies more effective and significant:

Write a subject line that appeals to the customers

Even though subject line is not the only important part of any email, it plays a significant role in getting a hold of customer’s attention. Writing a crisp and creative subject line will prompt the users to open your emails. In fact, a very good subject line can make people to check your online website as well as your store. Use action verbs in the subject line will give the customers an idea about the purpose of the email. That is the power of writing good subject lines.

However, some myths about the length of the subject lines are quite distracting with the marketers. These email marketing myths are not entirely true and marketers should be very careful in following any practice.

Keep the preview text the highlight of your email

If you are sending emails for small business, this is the most important thing you should keep in your mind.

The preview to the email should be the highlight of your entire email. It should not only be creative but also be written in a personalized tone. It should appeal to the senses of people. The preview to your email should be to the point, crisp, and even dramatic. A short and relevant preview will allow your customers to pre-conceive the contents of the email.

Befriend your customers

Even when you are sending business emails, make sure you are not too formal.

Writing very serious emails can disinterest the customers. For example, writing factual figures about the problem of obesity in a mail regarding online delivery of food is not only irrelevant but also bores the customers. Rather use semi-informal tone.

Use personalized words. Connect to your customers in a manner that they feel connected to the product offered by your business. Keep your mails light and conversational. Avoid using very tough vocabulary or technical words. Always remember that not all the customers behind their screens are equally qualified. Keep this in mind and create a copy that is understandable by a person having basic knowledge and vocabulary.

Be extra careful about your words, and the information you send

Yes, read that again!

In fact, read it again and again until you incorporate this principle in all your emails.

When an email is sent from a business to a customer, it has some objectives. But a customer should never be bombarded with rude or directory words just to improve the conversion rates. Rather very simple and friendly words should be used. The correct use of Keywords in your emails will boost your business in a never seen before manner. Avoid using negative words. The choice of words should show how you will treat your customers in real life.

In addition, be careful about the information you send in the emails. Make sure your emails are factually correct to the smallest bits. Try to avoid negative reviews about other companies. Highlight your product instead of demeaning other company’s products. State only the true product descriptions and correct information. Being true and fair to your customers is what gets you customer loyalty.

Don’t forget to include a CTA button

A CTA Button is something many new marketers still forget to add to the emails. It might not look like a big deal to many, but it actually is a very important part of any digital marketing campaign. Always make it a habit to add a simple yet a good CTA button to your emails. Keep the content creative and unique to attract customers to your brand.

However, make sure that you only add only a few CTA buttons. Going overboard with the number of CTA Buttons could have a burdening effect on the customers. As a result, they might not click even a single CTA button.


The key to writing good emails is understanding the nature of your audience and their requirements. Write what your customers need to hear. Give them something that is significant and helpful for them-a product, a service, or maybe just some funny and creative content. At the end of the day, emails are really personal and should be treated as such.

EmailWish is one platform that will not only formulate an effective email marketing strategy for your business. It will also guide you about the specific things to follow to improve and grow your business. The learned professionals at EmailWish will design the best emails for your customers. These emails come at very affordable prices yet are the best in the market.

Mahima Chaudhary
Mahima Chaudhary
Mahima is an email marketing specialist who happens to enjoy other domains of digital marketing as well. She is interested in topics such as digital marketing, blogging, content creation, etc. She is working as an email marketing specialist, content creator and digital marketer for 2 years and 6 months and wrote for various companies on various platforms. She is also an ecommerce specialist. She aspires to explore more and add more value with her content.
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