Role of Backlinks in SEO

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Backlinks, also known as inbound links or one-way links play a very important role in enhancing the website SEO. This article will delve into the concept of backlinks and the role played by backlinks in Search Engine Optimization of any page.

What are backlinks?

When one website connects to another, it is known as an SEO backlink. They’re also known as inbound links or one-way links, and they’re crucial for SEO. Organic search engine rankings are typically beneficial for pages with a large number of valuable backlinks. Backlinks are seen by Google and other search engines as a vote in the ranking of your website.

Importance of backlinks

The narrative begins in 1996, when Larry Page and Sergey Brin (Google Founders) added the number of backlinks referring to a website to the Google ranking algorithm as one of the signals. The concept was simple, and it still holds true today: backlinks operate as a vote of confidence, and websites with more backlinks than others are more deserving of a better ranking in the Google SERPS. Of course, since the early 2000s, things have evolved, and it’s no longer a numbers game, but rather a quality game, in which websites with more high-quality connections rank higher.

A brief introduction to the process of building the backlinks

The fact is that there are a variety of getting backlinks, but some are significantly more effective and help in the formation of higher-quality relationships than others. It’s also a common misconception that you need to employ an agency to help you generate links, but this isn’t true. You may start earning high-quality links right now using a variety of simple methods. It’s crucial to remember that you shouldn’t purchase links; rather, you should work for them. Here are a few tried-and-tested methods for obtaining backlinks for your ecommerce website.

Make a request for additional links from your vendors

The most simple and convenient way to get a backlink is by requesting your clients/ vendors to produce the links for you. This enhances the importance of networking.

Guest Posting

Guest posting or blogging is still an excellent approach to earn links and offer your expertise and experience from today’s topically relevant business sites.

Stick to content formats that generate links

Backlinks may be gained using infographics, which are a popular sort of material. It is, however, merely one of numerous options. Videos, How-to, and List postings are some of the other forms. “Why posts” and “What posts” were often linked to, despite the fact that they didn’t receive a lot of social media shares. In this manner, social media platforms can also be used to enhance the reach of your website.


Both large and small businesses value customer testimonials. Consider writing a testimonial for a product or service you appreciate (or at least enjoy). They’ll frequently post a connection to your website without your permission to demonstrate that you’re a reputable individual. (However, this may not always work)

Examine your rivals’ backlink profiles for opportunities

You may spend some time analyzing your rivals’ backlink profile and searching for opportunities to pursue if you want to learn how to get the links that are helping them rank.

Publish your findings in a public domain

Unique research is a tried-and-true way to get your company’s name in the news, but don’t be fooled into believing it’s an easy task. It takes time to launch a data-driven digital campaign utilizing your own or third-party data, but the results are well worth the effort. Journalists and publishers love research papers and surveys, and if you’re prepared to put in the time and effort, this may be a terrific way to get unique links.

How to check your backlinks?

Google Search Console will display your link profile, but it will not display the link profiles of your rivals. Even if the information you can get here is restricted in comparison to other tools, it’s a free service, and you need to know what connections Google sees pointing to your site. Begin by going to Google Search Console and signing in. From the left-hand menu, select Legacy tools and reports > Links. An overview of your website’s backlink profile should be seen under the “External links” header.


If you want to rank better on Google, backlinks are a crucial component that you cannot ignore. Link building is a big part of SEO. There are a lot of people that specialize in it. The good news is that, as a beginner, you don’t have to pay these experts. There are a variety of methods to get started using quick-win marketing strategies like the ones we’ve discussed above. Build high-quality links to improve your rankings; keep an eye on what your rivals are doing and take advantage of fresh opportunities.
Mahima Chaudhary
Mahima Chaudhary
Mahima is an email marketing specialist who happens to enjoy other domains of digital marketing as well. She is interested in topics such as digital marketing, blogging, content creation, etc. She is working as an email marketing specialist, content creator and digital marketer for 2 years and 6 months and wrote for various companies on various platforms. She is also an ecommerce specialist. She aspires to explore more and add more value with her content.
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