What is better: Email marketing or social media marketing?

Table of Contents

What is email marketing?

Email marketing can be defined as marketing of business products/services with the help of emails. In other terms, ecommerce email marketing helps in generating sales by sending emails. It is a very powerful marketing strategy. If used correctly, it can change the fortune of your online small business as well.

The benefit of email marketing comes from the fact that it helps in establishing personalized contact with the buyers. Email marketing as a form of online communication is not only effective, but also simple. Email marketing is new way of marketing using the online channel of communication.

Types of email marketing

Different types of email marketing include:

Newsletters

Newsletters are recurring email campaigns that are sent on a regular basis. Newsletters can contain a variety of material, from giving backlinks to informing subscribers about what’s new in your business. These emails let you continue to nurture your prospects and grow the know, like, and trust factor. Other advantages can be seen in statistics from newsletter emails.

Promotional e-mails

When you wish to advertise a certain course, service, or product, you’ll send a promotional email. These are generally one-time, deadline-driven emails that can help you increase sales. You may even provide a unique discount code to entice your subscribers to make a purchase in some situations.

Transaction mails

Transactional emails make it easier to communicate about business deals. Order confirmation emails, order processing updates, shipment updates and notifications, refund updates, and other similar communications are included.

Lead Nurturing emails

When new leads or subscribers join your list, you send them a series of 5-7 emails called a lead nurturing email sequence. You’ll usually do this over the course of a week or longer to help your leads get more comfortable with your brand.

Launch Email Marketing Campaigns

Finally, launch email campaigns are a series of emails sent when a new product or service is launched. It might be a small series of 3-5 emails, or it could be much longer. It’s sent throughout your launch time and is designed to pique your audience’s interest and encourage them to make a purchase.

Benefits of email marketing

Email marketing comes with its own set of perks and benefits. The most obvious advantage is that email marketing efforts offer a high return on investment. According to a 2015 research, email marketing may produce $38 for every $1 spent. Email marketing also has the following advantages:

If you add links of your website, products, and blog articles in your email, your subscribers can click on these, resulting in greater traffic to your website. This is also known as Call-to-action button or CTA buttons.

Leads to sales

Planning a holiday sale? Inform your subscribers and provide a coupon code to entice them to make a purchase.

Customer loyalty

Email marketing may be used to nurture leads and subscribers throughout their customer experience. Email can help you convert visitors into loyal customers in a variety of ways, from onboarding to client retention.

Controlled activities

Unlike social media, you own your email list and have total control over when your subscribers read your email. You won’t have to worry about algorithms, and you’ll always have a direct line of communication with your clients since you can carry your list with you.

Targeted campaigns

You can segment and categorize your subscribers in practically any email marketing platform. You may utilize this to send campaigns tailored to their interests, increasing open, click-through, and conversion rates.

What is social media marketing?

SMM (social media marketing) is an online marketing technique that makes use of social media apps as a marketing tool.

These social media platforms allow businesses to interact with their target audiences in order to grow a brand, generate sales, drive traffic to a website, and create a community of followers who will share and participate with content.

Brands may boost their visibility by creating relevant content that people will share with their own networks. When utilized as a recruiting tool, it also expands their reach to fans, potential consumers, and even future workers.

Organizations may also use social media marketing to obtain client input while also seeming more approachable. Organizations may use social media to build relationships with their target audiences. It provides a forum for users to ask questions, make concerns, and be heard in general. It also allows brands to respond, adapt, and change their business operations or goods.

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat are some of the most popular social networking applications. Each platform has characteristics that make it appealing to use. Consumers can view multichannel communications on their chosen channels when a corporation employs many in conjunction to provide a multichannel message.

Types of social media marketing

Apart from Facebook, Twitter, and Instagram, social media marketing can take a variety of forms, including:

Don’t limit yourself to huge sites with a large readership if you’re serious about expanding your business. Look for other, more innovative methods to engage with prospects and build leads, even if they’re an apparent place to start.

While you’re experimenting with these various options, figure out which material works best for each channel to maximize your results.

Benefits of social media marketing

Reach out to a larger audience

There are around 3.6 billion users across all social media platforms. A single sharing of a post may enhance brand awareness by a factor of ten.

Improved Customer satisfaction

Customers aren’t only advertised to on social media; they’re also interacted with. This can lead to better customer service and one-on-one connections.

Cost-effective tool

The expense of running a social media campaign might be inexpensive if done appropriately. Marketing teams find it simple to utilize with low overhead costs once the knowledge, team, and programmed approach are in place.

Increase the number of visitors to your website

Social media updates are an excellent technique to increase traffic to a company’s website. Users may be enticed to click through and connect more with a company by promoting blog material, landing page deals, and more.

Improve your knowledge

Each social media platform’s analytics and reporting capabilities provide insight into who a page’s followers are, what material they’re interested in, and how they like to interact with a company.

Email marketing vs social media marketing: A Comparison

  1. Email easily outperforms social media in terms of security. You own your email list, so no one can take it away from you on the spur of the moment. The same cannot be said for your social media following.
  2. People often use social media for fun, whereas email is more business-oriented. Depending on the sector, this might provide email a marketing advantage. It’s best to use social media to engage with your audience rather than to promote your product or service directly. It’s a different story with email. Because everyone on your email list has previously agreed to receive promotional emails from you, they’re less likely to be irritated.
  3. One key benefit of social media over email is its capacity to spread virally. Your followers aren’t the only ones that can see your content. When someone shares your content, it will be seen by a certain percentage of their followers as well, giving you significantly greater exposure than you would receive through email.
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Mahima Chaudhary
Mahima Chaudhary
Mahima is an email marketing specialist who happens to enjoy other domains of digital marketing as well. She is interested in topics such as digital marketing, blogging, content creation, etc. She is working as an email marketing specialist, content creator and digital marketer for 2 years and 6 months and wrote for various companies on various platforms. She is also an ecommerce specialist. She aspires to explore more and add more value with her content.
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