If you’re into ecommerce, then the most important thing of all other marketing strategies is reaching the widest audience possible. Having a well-optimized ecommerce website becomes a pre-requisite. Other than helping you track your potential audience, they help you understand where to dis-invest, which offers don’t work and cart-abandonment issues.
Sometimes, in spite of being online, you risk remaining invisible to fresh prospects and new leads if you don’t take proactive steps to increase visibility. SEO helps you do just that and much more.
What is SEO?
SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines like Google. This increases your store’s visibility and driving traffic.
Unlike SEO for content based websites, SEO for ecommerce is vast. It is certainly more than just adding keywords, writing blog posts, and gaining links. This necessitates having a good working knowledge about SEO for ecommerce.
How to stand out?
With millions of online retail sites in existence, it might seem a huge challenge to build your SEO rankings, but you always have to start somewhere. Here are a few best practices to apply while putting your mind into it. Generally, it helps increase your visibility and trigger sales.
1. Right way of keyword research
There can be a lot of ways to optimize your website, however keyword research remains a common task for all. Focus on keyword intent, identifying certain words and aura by looking at specific phrases and terms people use when looking for an item online. You can use tools like Google’s keyword planner.
Ubersuggest, Answer the Public are few paid tools you can try for keyword search.
2. Optimize product pages
On-page user optimization also needs to be given a higher stake given that it gets your site a higher ranking. Product descriptions, images and reviews are the ones you should be optimizing for your public. To maximize impact of your product description, you can start with adding multiple high quality images, including keyword-rich descriptions, adding calls to action and testimonials.
3. Make sure your site is user-friendly
UX stands for user experience. You can enhance UX by good design, making the aesthetics more visually appealing. UX includes everything from navigation, ease of use and the overall feel of the website. That is certainly beyond just the look of the website.
Few key factors to influence UX include no ads interfernce in user’s view of content, quick loading of site, being mobile-friendly, clutter-free and easy to navigate. Try including CTAs, so customers know what to do next.
4. Long-Tail Keywords
Long-Tail keywords tend to convert well because they are a better match for what the searcher is looking for, typically giving your website a higher traffic. You can find long-tail keywords by using Google’s “People also ask” or a keyword tool like Ubersuggest.
5. Simple URL structure
A simple URL structure enhances user experience and improves SEO ecommerce. It’s easier to share products on social media and other websites, and it can improve SEO for e-commerce as it provides more relevant data for search engines. For the best results, URLs should be as readable and understandable as possible. For example: https://www.example.com/fitness-bands.
These are but a few best practices to keep in mind while working on the SEO of your ecommerce website. There can be a lot more ways but these are the basics that can help you keep the ship sailing.