Hiring an email marketing specialist- A guide

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Email marketing is an excellent approach to maximise your internet marketing efforts. For almost 40 years, it’s been an efficient approach to establish relationships, generate leads and sales, and increase the profitability of your marketing initiatives. It’s also difficult to beat with a 38x average ROI.

Creating and implementing an effective email marketing strategy, on the other hand, can be time-consuming. You must not only compose a large number of emails, but you must also grasp a variety of factors of email marketing, such as timing, how to establish and maintain your subscriber list(s), where and how to employ drips, and so on.

For many time and resource-strapped firms, this can make it nearly hard to devote the time and attention required to generate excellent results from their email marketing plan. Hiring an email marketing agency can be a wonderful alternative to explore in this case.

When you don’t have the time, skills, or resources to make email marketing work, you may be tempted to stay away from it altogether. You’re not alone, either. The same apprehension inhibits 44% of businesses from investing in email marketing.

That’s unfortunate, because email marketing is one of the most effective internet marketing investments you can make. So, if you’re having trouble making email marketing work, don’t feel like you have the time to keep up with it, or have just been avoiding it because you don’t have the time to figure it out, you might want to hire an email marketing agency.

With that in mind, let’s look at email marketing, why you should be interested in investing in it, and why you might want to engage an email marketing agency to assist you. Sounds reasonable, right? Let’s get going!

Why You Might Want to Hire an Email Marketing Agency?

We’ve already discussed why you might want to engage an email marketing firm to ensure that your emails stand out in your consumers’ inboxes. If you’re still not convinced, consider the following five reasons why hiring an email marketing firm might be the best decision you’ve ever made.

  1. It’s Too Difficult

Email marketing appears simple on the surface. Most of us compose emails on a daily basis, so putting together an email marketing campaign shouldn’t be that difficult, right?


For many time and resource-strapped firms, this can make it nearly hard to devote the time and attention required to generate excellent results from their email marketing plan. Hiring an email marketing agency can be a wonderful alternative to explore in this case.

When you don’t have the time, skills, or resources to make email marketing work, you may be tempted to stay away from it altogether. You’re not alone, either. The same apprehension inhibits 44% of businesses from investing in email marketing.

If writing isn’t your strong suit or you don’t have hundreds of hours to devote to learning how to handle email marketing, you can save time by hiring an expert email partner to assist you. Why deal with the headache yourself when you can obtain faster and better results?

  1. You’re having problems with your results.

Given everything we’ve just described, it’s no surprise that many companies fail to achieve that 38x ROI. Why? It’s not that email marketing doesn’t work for their business; it’s that they have no idea what they’re doing.

There are many reasons why emails fail, and if you’re new to email marketing, you may feel like you’re bumbling around in the dark.

On the other hand, a professional email marketing agency has seen it all. They’ve worked with a lot of different clients and have a wide range of abilities and experience that can assist them improve the efficacy of your campaigns. They know how to employ headlines, pre-headers, calls-to-action, and more to get the results you want.

  1. You’re squandering your time and money.

Unless you have a solid history in email marketing, the majority of your time—or the time of whoever you’ve hired to manage your email marketing—will be spent studying, tweaking, and figuring things out at the beginning. Not only will your emails be less successful, but you’ll be paying yourself or someone else to learn as well.

That can be an expensive investment from the start.

It may not feel as big of an investment as hiring an email marketing agency because you’re not adding an extra budget, but there is definitely an opportunity cost to figuring out email marketing. And it can be a difficult climb.

You won’t have to spend money on the learning curve if you hire an email marketing agency. Your firm can get right to work on providing outcomes, perhaps saving you time and money.

  1. You have no choice but to keep the lights on.

Email marketing takes time if done well. Unfortunately, most marketers and marketing teams are already overburdened, so adding a time-consuming chore like email marketing to the mix means something will have to give. And, as a result, your email marketing approach may not get the attention it deserves.

To make matters worse, if all you or your team can think about is sending out your regular newsletter, you’re not doing the things that will help your email marketing succeed.

Marketing strategies such as Personalization, Segmentation, Testing, Automation, Scoring, Drip emails etc. can boost your campaigns from good to great, but they need a lot of time and effort to set up effectively. An email service firm, on the other hand, can handle everything for you, enabling you and your marketing team to concentrate on what they do best.

  1. You’re wasting a lot of time in the trenches.

If you own a business, you understand it better than anyone else. You have the vision for your brand and sales plan as a marketing director. That’s where you should spend your time and energy, not on the details of setting up individual drip programmes.

It’s easy to lose sight of the big picture when you spend too much time implementing your own approach. You get so wrapped up in the details that it’s difficult to keep things moving in the correct direction.

That is a significant issue.

Hiring an email marketing agency would allow you to stay focused on the important things. A professional email services business can even provide strategic and tactical input and suggestions to help you accomplish your work better. It puts you in the driver’s seat, where you belong, while ensuring that the tasks at hand are completed (the right way).

Advantages of hiring an email marketing specialist

One of the most significant benefits of email marketing is that it is an important component of a multi-channel marketing plan. In addition to content marketing, paid advertisements, and other well-known strategies, email marketing is one of the most popular and effective.

The figures above show how much return-on-investment email outreach can provide for internet firms, but email marketing may benefit businesses of all sizes. Finally, firms who use segmented email marketing campaigns can improve income by up to 760 percent!

Here are some of the advantages of hiring email marketers:

  • With personalised emails, you may reach out to crucial consumers one-on-one.
  • Expert audience list building for audiences who fit your target consumer profile (ICP).
  • A/B testing is used to enhance results over time.
  • To track performance, data analysis and analytics are used.
  • Inbox management ensures that no response goes unnoticed.
  • Extending the reach of your existing content.
  • Lead generation with a technique that boasts average conversion rates up to 40 times greater.
  • Re-engaging with current and former customers to optimise their online sales funnel journey.
  • Increased brand recognition and loyalty.
  • Increased direct contact with your target audiences.
  • Cart abandonment has decreased.
  • Increased brand awareness, delivered directly to inboxes.
  • As soon as campaigns go online, they generate immediate sales and money.
  • A more efficient advertising budget and less money squandered.
  • Website traffic has increased.
  • Competitors include larger, more established brands.
  • Long-term and short-term corporate growth are both possible.
  • Sales promotions, seasonal events, and new product lines were promoted to achieve faster results in shorter time frames.


In conclusion, if you want to execute email marketing well but lack the necessary internal resources, hiring an email marketing firm may be one of the best business decisions you can make. Most businesses cannot afford to hire a full-time email marketer, but they may hire an email marketing firm.

By the way, let us know if you’d want to see what a professional email marketing agency can accomplish for your company here or in the comments. We’d want to help you make email marketing one of your most effective internet marketing tools.

Have you used an email marketing agency before? What was your take on the situation? Do you have any suggestions or advise to offer? Please share your ideas in the comments section.

Best email marketing platform? Try this!


Emailwish website landing page

Emailwish is an all-in-one app that offers chats, reviews, email marketing, pop ups, abandoned cart notifications, email automation templates for all the services under one hood. It has been built by combining the features into one single app, which has most of the process automated for customer ease.

Using Emailwish you can handle multiple tasks in one place easily after investing some time setting things up such as email automations and rules as to what reply should be given to whom and on what condition, when should the app send review requests to customers who bought your products (instantly or a few days later?) and as what pop is supposed to be shown on which page and when.

The feature to Chat is also inbuilt in Emailwish where you can chat to your customers who are replying to you on different platforms to be received on one single platform by you. Emailwish also collects customer data and your previously collected data and they seamlessly flow into Emailwish once you have integrated the app with your WooCommerce store.

The best part of Emailwish is that the app is charged based on number of emails that you will be sending to your customers and not on any other parameters, such as number of times pop ups are displayed and all. Another good thing about this app is that it automates most of commonly required responses and automations by itself and you do not even need to code, you just need to specify the conditions.

An app with all these features and option will be costly, is what you are thinking right? But no, see the prices for your self. They are unbelievably affordable.

  • Beginner – $25/month (upto 30,000 emails, with $0.9/1000 emails after crossing limit)
  • Advanced – $99.95/month (upto 120,000 emails, with $0.87/1000 emails after crossing limit)
  • Enterprise – $399.95/month (upto 480,000 emails, with $0.85/1000 emails after crossing limit)
Mahima Chaudhary
Mahima Chaudhary
Mahima is an email marketing specialist who happens to enjoy other domains of digital marketing as well. She is interested in topics such as digital marketing, blogging, content creation, etc. She is working as an email marketing specialist, content creator and digital marketer for 2 years and 6 months and wrote for various companies on various platforms. She is also an ecommerce specialist. She aspires to explore more and add more value with her content.
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