Email Marketing Flows for your Shopify Store

Table of Contents

Hey guys!
Wanted to share my journey of how I was able to use email automations for my shopify stores.
I guess I do not have to explain what Email Marketing is. Even if you haven’t started with ecommerce, then you must have a rough idea of what email marketing is. If you are killing it with ecommerce and are yet to use email marketing ( I know, i have been there. Felt too lazy to get started with emails.) then of course, you know how important it is.
However a lot of people don’t know when you should actually use it. I do not advise cold email marketing for ecommerce stores but only email flows (or automations). Your primary source of traffic has to be something else, which can be Facebook, google ads, seo or anything else. You can expect email marketing to bring in an extra 30% of revenue on top of revenue which you are already doing. In some cases we even saw upto 120% more revenue. So it doesn’t have to be said that if you aren’t using email marketing, you are leaving money out on the table.
Email automation (or email flows) is this process of automating email marketing upon a certain trigger (or action). For e.g
When a visitors take certain actions on your website, that’s when you should do email marketing. For e.g someone left a cart without buying (Abandoned Cart Flows)? Email them about it. Someone bought a product ? Ask them for a review. (Review Request Series) If they left a positive review ? Upsell them (After review series) , etc.
Most of it, however, is hard to understand.  And even harder to implement. For the last 4 years, I have been heavily involved with Ecommerce. I have done about 1.2 million in sales from my own stores and worked with a lot of clients (doing about upto USD 3 million per year) for their email marketing. And each time I faced many issues which not only took weeks to implement but required a lot of reading through the documentation of different apps to integrate them. For e.g
  1. If you want to do review request emails you might need use loox or stamped. You will have to separately pay for them of course
  2. Want to send something standard like abandoned cart emails ? Great, install klaviyo, mailchimp or some other app. You will start for free but be ready to pay upwards of 100s of dollars once you start making consistent sales.
  3. Want to implement ‘After review series’ ? Good, you just learnt that the review app you installed doesn’t have apis to integrate with klaviyo. So uninstall it, setup a new review app and then figure out a way how to integrate their apis together so you can send them.
  4. Want to integrate popups and discount codes? Use a different app like privy and design the emails there again.
  5. Want to use chats? There are many apps like tidio, intercom etc. Once again, pay for them separately and design the emails again for chat transcripts and follow ups.
  6. Maintaining a consistent brand was not only a nightmare but impossible. Because all these apps/tools are from different providers, we had to use different email builders. Imagine uploading your logo, brand colors, signatures to 10 different apps if you just want to get started with email marketing. Then you have to play with their settings and design the emails. Even when everything is consistent, your design ends up looking different for each of these flows because of a separate builder being used. I
  7. A lot of templates these providers have, are useless. They will almost always land in spam or promotions tab. You get tempted with those fancy looking templates but if you start sending them, thats when you will know how useless they are. Why? Because they have a lot of images and html content. And that’s why they look fancy. You might ask why would they even provide these templates if they go to spam ? Honestly, I do not blame them. They sell what an average joe demands. But you have to remember, *Higher the amount of HTML in your email, higher the chance of it going to spam. So we tried to keep the html and image content low. And of course, there are also many technical factors like Sender’s ip reputation, SPF & DKIM signatures etc.*Imagine spending months designing emails and your customers can’t even read them. And you end up again spending months trying to figure out why.
  8. Then comes the price. All these prices add up and even though many of them have free plans, once you start getting even a few orders, be ready to pay upwords of $100. In almost all cases we saw Klaviyo alone costing us upwards of $1000. On some stores our clients paid over $3000. Once you start growing, that’s when you realize how much money these apps actually cost. It felt outrageous paying that amount but it’s too late to do anything because setting these flows up takes a lot of time.
 
We ended up being so frustrated that we started using our own inhouse tools to get these things done.
Anyways. Here’s everything I am going to cover:
  1. How to avoid all the problems I mentioned above.
  2. And implement all the proven emails I give below in just 5 minutes.
Here are the top  email series and flows which we implemented regularly and saw most of the revenue coming from.
1. Review Request Series: (Total Emails: 3)
2. After Review Series And Upsell: (Total Emails: 5)
3. Cart Abandonment Email: (Total Emails: 3)
4. Welcome Email Series: (Total Emails: 2 Sent After someone is added to the list Newsletter.)
5. Ordered Placed Thank you Email: (Total Email: 1)
6. Order Fulfilled Thank You Email: (Total Email: 1)
7. Popup Series: (Total Emails: 3)
8. Chat Transcripts: (Total Email: 1)
 
I am sharing here the email templates (with minor changes) which I personally use. You can copy paste them into your own stores and see much better results. 
 

Review Request Series: (Total Email: 3)


Email 1: An email asking users for their feedback, 30 days after they have purchased their product. Feel free to change the number of days.
Subject: I Would love to know about your experience with {In_Brandname}
Body:

Hey {SUBSCRIBER_FIRST_NAME},

Thank you for shopping with {In_Brandname} recently. I hope you were happy with your order. I would love to know about your experience with the product. Please take a moment to leave us a review.

{Product Photo}

If you face any problems reply to this email and I will do my best to ensure that it’s resolved.

Thank you,

{In_Firstname}

{In_Position}

{In_Email}

P.S – To ensure delivery to your inbox instead of your junk mail folder, please add {In_Email} to your address book.

 
 
 
 
 
 
 
 
Email 2: This is an email sent as a reminder if they do not submit a review.
Subject: {SUBSCRIBER_FIRST_NAME}, I’m waiting for you to tell us what you think!
Body:
 
 
Hey {SUBSCRIBER_FIRST_NAME},

I hope you’re doing good. I wanted to check on you to make sure you’re experiencing the best of our product. Customer satisfaction is our top priority, and we don’t take that lightly.

(Photo)

If you experience any problem with the product just reply to this email and I will reach out to help.

Also, if you leave us a review right now, you will get a heavy discount on your next purchase at {In_Brandname}.

Thank you,

{In_Firstname}

{In_Position}

{In_Email}

P.S – To ensure delivery to your inbox instead of your junk mail folder, please add {In_Email} to your address book.

 
 
 
 
 
 
Email 3This is a second reminder email.*
Subject: {SUBSCRIBER_FIRST_NAME}, Are you enjoying our product?
Body:
Hey {SUBSCRIBER_FIRST_NAME},

{In_Firstname} here again from {In_Brandname}. I wanted to follow up on my previous email about leaving a review for a discount. It’s a limited-time code so we suggest you hurry while you still can. Creating a better experience for you is all we care about, and your feedback means a lot to us.

I understand you might be busy so this will be my final request, however, If you have any questions, please let me know anytime. I’m here to help.

 

(Photo)

 

Thank you,

{In_Firstname}

{In_Position}

{In_Email}

P.S – To ensure delivery to your inbox instead of your junk mail folder, please add {In_Email} to your address book.