Effective Keyword Research Strategy for E-commerce Websites

Table of Contents

What do we know about keyword research?

Keyword research is where you research popular search terms people type into search engines like Google, and include them in your content so that your content appears higher on a search engine results page (SERP). Usually trending topics or issues in the society constitute the maximum traffic in the search engines. Looking out for the same and drawing in more public to your e-commerce platform is where you should be starting.

Search Engine Optimization

SEOs basically mean the process of making smaller increments in your website to make life easier for your customer to reach out to the exact product he/she is looking for.  One of the users of your website is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content.

Keyword Research for SEO Optimization for your E-commerce Website

Keyword research is the foundation of every SEO strategy, it provides direction for what type of content you should be optimizing for. 

Below are a few ways for effective keyword research for SEO optimization.

1. Search Volume

While researching for keywords, you should be looking for the rate at which your words are performing in the society. There are several paid and free tools to check the same. A high exact match search volume means there are a lot of users searching for a given term. 

2. Ranking Difficulty

When you’re only beginning to step into the market, it becomes difficult to compete. A high ranking difficulty score means that it will be hard to compete with existing search results. Ultimately, it comes down to your website’s domain authority in your specific niche. 

3. Relevance

Although you find a good enough keyword to start with, you should be understanding the relevance of the keyword with your website. When your website fails to deliver on what your potential customers were hoping to find due to a relevance mismatch, there is high chance of them never trusting your website. 

4. What to optimize?

Not everything in your website needs to be optimized. Don’t give up on the chance to optimize category pages, blog posts, and even image files/ALT tags for your target keywords other than your home and product pages that draw the maximum public. 

5. Keeping close eye on your competition

While competition might sound negative, it has its own positive effects. By keeping a close idea of what your competitive brand is going into, you can invest in making your website even better. In the end, the customer is at benefit. 

Look for specific keywords they’re going for, their domain authority, and where their backlinks are coming from. 

These are but a few effective ways to optimize your website to draw a considerable amount of audience to trigger your sales. 

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