How images can affect the success your email campaigns

Images and graphics have always had a special place in the human brain. They are easier to process and remember. Marketing has always leveraged the images creatively to attract customers and grab their attention. The same has been carried on till today, in fact the world of digital marketing has only given it a boost. The wide variety of graphic designs, images and infographics have become a major part of Search engine optimization and can highly impact your ranking on Google.

90% of the information that the brain consumes is visual. This fact alone is enough to understand how important images can be in marketing campaigns. Marketers who understand this fact wisely use creative images to trigger an emotion and create a need in their users. Not only that, sometimes, images can be the best way to explain certain steps and guide the user to take a certain action.

If used correctly and creatively, images can do wonders in your marketing campaigns. They are easier to share and advertise on social media platforms and even on offline platforms. People also find them useful because they are a means of quick and easy to process information. 

Let us see how images can be used in email marketing and the best tips to use images in emails to generate new leads and make more sales.

The main reasons to use images in your emails are – 

Images convey the message much easily.

Imagine you’re looking for some piece of information and you need it on an urgent basis. What would you prefer? An image that summarizes the whole process and is easy to understand or a long piece of text that goes on and on about the same thing. Well, the image is the obvious choice. You can take the example of this blog only, well..only if you could make it till here. The infographic image in the beginning makes it clear how and why images are important to marketing campaigns. 

Besides, it only takes 1/10th of a second to get the sense of a visual scene. Not just that but our brain has the capability to see even the images that last for only 13 milliseconds. Now imagine yourself, how much information can you gain in an hour if you simply look at the images. On the other hand, if you try to memorise a blog or article within that time, it may prove to be a challenge. 

This is why images are more effective in conveying a message than any other means. For example, if you send an email explaining the steps to register in a certain program using an image which shows the user exactly what and where to click will be much easier and quicker to explain than writing it in text. You can offcourse do both, add an image and a text explaining the steps but including an image is necessary if you can’t afford the user to have any confusion.

Images can be shared easily

Most of us land on a blog from a social media platform or as a result of direct search. Images can improve your Google ranking simply because  they are easily shareable.

All over social media platforms, you’ll see pictures or videos. Even if there is some text present, it is very minute and is always shared in the form of an image. This is more of a reason why your images should be relevant and informative. The images and infographics that you use in a blog or article can be repurposed into social media platforms and drive traffic from those platforms to your blog and website.

Images trigger emotions

People may consider reading a long piece of text to be boring and time-consuming, while an image can give them the same information in a more summarised and quicker way. They are capable of  grabbing so much more attention than plain text. 

Images are not only easily understandable but they trigger an emotion in human beings depending upon what the image is about. For example, if  your product is dog food, then an adorable image of a happy and healthy dog will trigger an emotion of joy and longing in people. A longing to make their dogs happy and healthy like the dog in the advertisement. 

Human beings have a strange tendency to feel an emotion whenever they see, smell or hear something. If that triggered emotion is something that creates a need and makes the customers feel like they should buy the product. Choose your images creatively and you can create that need in your customers and make more sales. 

Images stick in a person’s memory longer.

How many times have you seen 

Images keeps the users engaged and increase your click through rate