The world is in a new phase. The tables have turned and we are stuck in our homes trying to make contact. Businesses were the ones that were the most affected during the pandemic. Many had to go online. Additionally, preferable government policies have given a boost to start-ups. While physical advertising has come to a stand-still, virtual advertising has given rise to a new hope for businesses starting anew.
What about email marketing?
In all the hullabaloo, email marketing has boomed and triggered sales. Emails are usually thought to be dead calls, that no one cares to look into. However its not true. Today, more than half of the world population has been checking their email as soon as they wake up. That makes emails the best way to reach out to the maximum public for big and small businesses.
Why email marketing?
Below are a five crucial reasons to opt email marketing.
1. Stay in contact with clients
Emails keep customers informed, make there work easier, so its only natural that they look forward to being involved in something without the fear of missing out on things. It gives them the feeling that they are being attended to. That builds a great relationship between the clients and the company. A win-win condition for both.
2. Reach customers in real time
As per surveys, more than 50% of emails are opened on mobile devices which becomes important for a company to make their own strategies as per that. Well designed, and optimized emails for mobile devices can produce higher conversion rates. People have all been groomed to reply to emails in some fashion these days. So its good for businesses to use this knowledge to drive people to their website.
3. Easy to measure
It is easy to track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates to have a better understanding of how the email campaigns are functioning. It gives an idea of which ones to tweak and which ones to get rid of. Always make sure that the customers get a chance to unsubscribe if they wish to.
4. It’s affordable
Businesses can reach a large number of consumers for less than pennies per message. The cost per (possible) conversion is very low with email marketing. Also involving all the management tasks, it is nearly 150 hours per year to manage including all the writing, replying, and designing. Hence, it makes email marketing a great choice.
5. Increases brank awareness
It’s believed that when we have something in front of our eyes and head for a long and regular period, our mind reflexively goes with it. That is a reason good enough to keep your brand name alive in the minds of your clients. Email marketing gives the ability to increase the interest level, that brand awareness, by staying top of mind.
These are but a few reasons other than that email marketing allows targeted messaging and increases chances of being the first choice of customers. Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.
